Columbus is great for shopping, but until today, there was always something missing...Free People! With this morning's opening at Easton Town Center, the luxe boho brand finally has a presence in Central Ohio, and the fashion-savvy shoppers in the area were just as excited as I was! Despite a dreary morning downpour, Free People fans were lined up in the rain to be the first into the 3,300 square foot space.
What's so special about Free People, you might ask? If you keep up with my blog regularly, you know it's one of my most-coveted brands. But, if you aren't familiar with the brand yourself, here's a little breakdown:
- Free People is part of URBN brands, with sister stores Urban Outfitters, Anthropologie, BHLDN, and Terrain.
- Founded in the 1970s in West Philadelphia to reach the market of young people who live free through fashion, art, music, and travel, that free-spirited bohemian vibe remains a theme in the brand's overall look.
- The brand's image is one of "femininity, courage, and strength," which is something I can always get behind!
So now you know the Free People story, but what about the store? Well, let me tell you, it's beautiful! The Easton location was designed with the brand's "Boho Bungalow" concept which represents Free People's globe-trotting girl. The decor consists of natural carved wood, rough-sawn accents, and glitter-adorned walls, all under a pitched-wood ceiling for an atmosphere that is as dreamy as it is cozy and inviting. I was enthralled by the eye-catching displays, like the ethereal trees, the star-strewn wall, the glittering bells, and the color-coded yarn display behind the cash wrap area.
But the decor of a store, no matter how beautiful, can only take a store so far. The real concern is the product, and, in my opinion, it doesn't get much better than the eclectic apparel and accessories at Free People. The look spans from the floaty romantic, with delicate dresses and sparkling baubles, to the rustic tomboy, with cozy flared-leg pants and rustic boots. There is a vintage quality to every piece that gives it a one-of-a-kind feel, almost making you not mind the somewhat-high prices. If price is a deal-breaker, however, the brand's line of accessories, hats, jewelry, even holiday decor, is what you're looking for. At a much lower price point, these items still have the great design aesthetic of Free People, but make a much smaller dent in your wallet.
I found so many things today that are making my holiday wishlist! I can't wait to make Free People a regular stop on my shopping route!
Not in the Columbus area? If you don't have a Free People in your area, check out FreePeople.com for access to one of my favorite brands!
Huge thanks to Michael Powers for all of the wonderful photos!