STUDIO DAYS // HOWL at Alternative Fashion Week

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You guys!! I got to live out one of my lifelong dreams last Sunday and I've been dying to share these pictures with you! I was so excited to not only get to flex my design muscles creating a Howl brand collection for Columbus' Alternative Fashion Week, but when Shiree Houf (my co-designer on this collection) and I arrived at the venue, we found out we were closing the show! It was SUCH a cool experience!

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The opportunity itself was really exciting, but I felt especially thrilled to get to share it with some super-talented family members. My li'l sis, Brooke, came along as my assistant because she's a crafty godsend and just the best ever. I love having her at these types of things because no matter how high-stress a situation, she always keeps it cool, which is just exactly what everyone needs. Zach's li'l sis (and my future li'l sis), Madison, was one of our models. She's pretty new to the modeling world and it's just been so cool to watch her grow. You can see her stomp it out for us in this video (and like her modeling page while you're there!). Also, my brother-in-law's sister (that's a mouthful), Dominique, and her stylist friend, Rachel, came and rocked out our hair and makeup. Dayton-area friends, if you need a stylist, I'd definitely recommend checking these ladies out. Not only is Dominique the only person who ever gets my platinum just right, but both the girls were just a complete blast to be around! It was a sisters' and extended-sisters' weekend! Go team!

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After a lot of fun backstage, it was time to hit the runway! We had a couple of major themes in this collection. First, and most importantly, is color! We went heavy with the white and denim, but made sure to throw in lots of pops of rainbow colors! Silver was tied through as a glam touch. Seriously, how major are those pleated pants?!

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We also added lots of athletic touches, using quilted sweatshirt material and classic sporty trim. The white dress with the rainbow buttons over the sweatpants was one of my favorite looks. Paired with the silver turban, I think it gives a really great sense of the overall vibe of the collection.

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We also put a lot of time and effort into hand-crafted details. In this image alone, we've got the sporty cropped cardigan, which was made out of hand-woven velour, a quilted vegan leather top with custom-dyed fringe over a patchwork skirt, a hand-embroidered denim top, and, while you can't see much of it here, the white skirt and pants were painted and embellished by (you guessed it) our own (tired) hands.

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Closing out the show was so cool! And I was SO proud of the models! Overall, we just wanted this collection to be a total explosion of happiness and fun, and that's exactly how it came out! The girls danced and spun on the runway to Mika's Grace Kelly (I could be brown, I could be blue, I could be violet sky- a perfect compliment to our rainbow collection) and it was one of the most purely happy moments of my life.

image credits: Emma Parker  |  Ian C. Powell  |  Robert Berry

 

I've gotten many questions about purchasing pieces and the wheels are in motion! The silver turbans and some other accessories will be available VERY soon! I'm still working on the details regarding clothing production, but I hope to also have some of these pieces available in the near future. You can show support for the brand and stay up-to-date on the latest collection news by following HOWL on Instagram and Facebook!

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